Tuesday, May 12, 2020
Simple Conjugations of Danser, French for to Dance
When you want to dance in French, which verb would you use? If you answeredà danser, then youd be correct. The similarity of the English and French words makes it an easy one to remember. Its also a relatively simple verb to conjugate into the past, present, or future tense. Conjugating the French Verbà Danser Danserà is aà regular -er verb. It follows a standard verb conjugation pattern which is found in the majority of French verbs. This means that learning it is just a little easier, particularly if youve already memorized words likeà dà ©ciderà (to decide) andà cuisinerà (to cook). For the simplest verb conjugations, begin by identifying the verb stem:à dans-. To this, we will add a variety of infinitive endings to pair the subject pronoun with the appropriate tense of the subject. For instance, I dance becomes je danse while we will dance is nous danserons. Subject Present Future Imperfect je danse danserai dansais tu danses danseras dansais il danse dansera dansait nous dansons danserons dansions vous dansez danserez dansiez ils dansent danseront dansaient The Present Participle ofà Danser Add the ending -antà to the stem ofà danserà to create theà present participleà dansant. This is a verb, though it can be an adjective, gerund, or noun in some circumstances. The Past Participle and Passà © Composà © Theà passà © composà ©Ã is a common form of the past tense danced in French. To construct it, conjugate theà auxiliary verbà avoirà to match the subject pronoun, then attach theà past participleà dansà ©. Its quite simple when it comes together. For example, I danced is jai dansà © and we danced is nous avons dansà ©. More Simpleà Danserà Conjugations There may be times when you need to use one of the following forms ofà danserà as well. However, the conjugations above should be your primary focus at first. You can use the subjunctive verb mood when the action of dancing is uncertain. In a similar fashion, the conditional verb mood implies that the dancing will only occurà ifà something else happens. In literature, you may also come across the passà © simple or the imperfect subjunctive. Subject Subjunctive Conditional Passà © Simple Imperfect Subjunctive je danse danserais dansai dansasse tu danses danserais dansas dansasses il danse danserait dansa dansà ¢t nous dansions danserions dansà ¢mes dansassions vous dansiez danseriez dansà ¢tes dansassiez ils dansent danseraient dansà ¨rent dansassent For statingà danserà in short exclamations, requests, or demands, the imperative form is used. For instance, Lets dance! is Dansons ! When creating these, skip the subject pronoun as its implied in the verb itself. Imperative (tu) danse (nous) dansons (vous) dansez
Wednesday, May 6, 2020
The Effects of Music on Laboring Moms Free Essays
Coping with labor pain when you are a first time mom is usually an experience filled with great anxiety. The first stage of labor is called the latent phase, in which she may be excited and anxious for labor to be well established [ (Marcia L. London, 2011) ]. We will write a custom essay sample on The Effects of Music on Laboring Moms or any similar topic only for you Order Now The laboring mom may be unable to cope with contractions because of fear, anxiety, or lack of information [ (Marcia L. London, 2011) ]. The nurseââ¬â¢s response should be to be supportive and provide encouragement and to establish a trusting relationship [ (Marcia L. London, 2011) ]. The challenge for the labor nurse is to reduce the pain and anxiety and to help make the labor and delivery a positive experience. The application of music therapy may be an appropriate tool for reducing anxiety and pain [ (Marcia L. London, 2011) ]. Music therapy has become popular in medicine in the last two decades. Studies show that the impulses from the auditory stimulus override the pain signals carried by the smaller nerve fibers, and music perceived by the right brain may stimulate the pituitary gland to release endorphins for decreasing pain [ (Yu-Hsiang Liu, 2010) ]. Music may also alter pain perception by improving mood, increasing relaxation, and reducing anxiety. Music also increases control and distraction to pain perception. The purpose of the study I read was to undertake an evaluation of music therapy on labor pain and anxiety in Taiwanese primiparas. It was hypothesized that primipara women receiving music therapy would perceive less pain and anxiety and have higher fingertip temperatures, an indication of less pain, during labor than those participants who had not received music therapy but received standard routine care [ (Yu-Hsiang Liu, 2010) ]. This controlled study provided evidence that music therapy for women during the latent phase of labor provided psychological and physiological benefits from pain [ (Yu-Hsiang Liu, 2010) ]. The participants in the study were primipara women giving birth with the following criteria; they had a normal pregnancy, their pregnancy had gone to term, they planned to undergo a vaginal delivery, they had a single, normal fetus to deliver, they did not intend to use pharmacological analgesics during labor, and they consented to the participate in the study [ (Yu-Hsiang Liu, 2010) ]. In this study pain and anxiety were the main outcome measurements. Ultimately 60 participants were included in the analysis, 30 women were entered in the experimental group and 30 women were entered into the control group. Participants were instructed to choose types of relaxing, anxiety-reducing music. In addition to receiving standard nursing care, the experimental participants listened to music for at least 30 minutes during the latent phase and active phase of labor. Measures for pain and anxiety scales were given before and after 30 minutes of music listening during the latent and active phases of labor. Participants in the control group were not aware that they had the opportunity to listen to music, but they received the standard routine care after admission. Both groups completed the same pretest and posttest measures at the same phases of labor as the music group. Twenty-four hours after childbirth, women in the experimental group were asked to complete an open-ended questionnaire to indicate their perceptions of the effectiveness of music therapy on pain and anxiety and a five-point scale to evaluate the helpfulness of music. All the outcome measures for latent and active phases were analyzed separately because of the different level of pain. The results indicated that women in the music-listening group had lower pain and anxiety and higher fingertip temperatures than their peers in the control group during the latent phase, but the outcome measures were not significant during the active phase. Music seems to have multiple functions in pain reduction, including focusing, distracting, and stimulating pleasure responses. The study provides evidence that preselected music that is slow, relaxing and calming in nature, with little variation in tempo or volume is helpful for laboring women in the early latent phase [ (Yu-Hsiang Liu, 2010) ]. In the active phase of labor the slow music was not effective. This is when contractions are more intense and more painful and it is possible that the auditory cue did not synchronize with the womenââ¬â¢s rhythmic short, rapid breathing [ (Yu-Hsiang Liu, 2010) ]. It could be that music with a more rapid tempo would be more helpful. Pain and anxiety can influence heart rate, respiratory rate, blood pressure, peripheral blood flow and fingertip temperature (FT). Elevation of FT is a significant indicator of physical relaxation through the sympathetic response [ (Yu-Hsiang Liu, 2010) ]. This study shows that music can promote relaxation and decrease muscle tension which can increase peripheral blood flow as well as skin temperature as evidenced by the increased FT [ (Yu-Hsiang Liu, 2010) ]. In conclusion, this controlled study provides evidence that music therapy for women during the latent phase of labor provides quantifiable psychological benefits. The findings of this study may provide an evidence-based music therapy protocol for women in labor. Clinical health care professionals such as nurses could consider providing music as part of their routine when working with women who face the first-time childbirth process. Nurses could apply music therapy in reducing the pain and anxiety for women who are at the early phase of labor. Music does not have harmful side-effects and is easy to administer, so if it is yet another way to ease the pain and anxiety of a laboring patient and could help make the childbirth experience a positive one, the nurse should consider offering the therapy to her patients. How to cite The Effects of Music on Laboring Moms, Papers
Saturday, May 2, 2020
International Business Framework of Multinationals Company
Question: Discuss about the International Business for Framework of Multinationals Company. Answer: 1. Identification of a multinational company operating in Australia The international company that is taken into consideration in this assignment is Wesfarmers Limited that is headquartered inPerth, Western Australia. This organization is associated primarily with the retailing business procedure but also have a predominant interest in providing chemicals, fertilizers, coal mining and industrial and safety products. The concerned organization has a 220,000 number of employee only in Australia including employees from all subsidiaries and has a shareholder base of approximately 500,000. The number of employee in New Zealand exceeds 2000 and in Asian countries like Bangladesh, they have their count of stakeholders more than 5000 ("Wesfarmers Limited", 2016). The annual revenue of Wesfarmers in the year 2014 is $13,842 million and $13,382 million for the year 2015 ("Wesfarmers Limited", 2016). Figure 1: Annual revenue by Wesfarmers Limited in 2014 and 2015 (Source: "Wesfarmers Limited", 2016) It is evident from the above figure that the concerned organization attained 56% - 59% of wealth by employees every year. Wesfarmers have many subsidiaries like Coles Express, Coles Supermarket, Vintage Cellars, Bunnings, Kmart, Kmart Tyre Auto Service and many more operated in India, New Caledonia, United Kingdom, China, Bermuda, Singapore, Hong Kong and Indonesia. The headquarter in New Zealand is in Auckland, New Zealand, while in India they intends to open their apparel retail industry for better opportunity to increase their business revenue. 2. Regulatory frameworks affecting the multinational company Eberlein et al. (2014) defines that a regulatory framework is necessary infrastructure, which supports the direction and implementation of the course of action, rule, principle or law followed by an organization. El Kharbili (2012) on the other hand affirms that regulatory framework is majorly used by the businesses that are going to established themselves. The regulatory framework governing energy and grocery retailers comprises of rules and legislations concerning marketing practices, offering the retail products to small customers at regulated price. Haidar (2012) also portrays that the concerned organization provides less information regarding the energy bills and expenditure spent on the betterment of their organization. The primary objective for the same is to offer premium services to their valuable customers while not disclosing their major functionalities. Rugman et al. (2012) mentioned that multinational corporations, like local companies, are subject to 30 percent corporate tax. In a similar way, tax-related legislation is also passed between Australia and New Zealand, which is the double taxation convention. In Australia, it fringes the benefits of tax and withholds tax on income. While on the contrary, Khanna (2013) depicts that the same law benefits in payment of Corporation Tax and Income Tax and Capital Gains Tax. In addition to that, Woellner et al. (2016) illustrates that multinational companiesheadquartered in different countries face higher tax burdens than nations with exemption systems. An enormous amount of revenue of these organizations is spending on paying tax if they do not know the loopholes with the tax legislations to avoid tax payments ethically. This result in providing employment to the nations people that affects their business procedure directly as they are the individuals who are dealing with the customer by serving their best to fulfill their demands. The concerned organization earns a profit of $2440 million after paying tax along with an underlying increase of 8.3% excluding discontinued operations and non-trading items ("Wesfarmers Limited", 2016). Furthermore, Wild et al. (2014) depicts that Labor Law and International business enterprises come under the regulatory framework adopted by Wesfarmers Limited. This organization follows Conciliation and Arbitration Act 1904that is enacted by the Federal Parliament for preventing and settling interstate industrial disputes between their subsidiaries and institutes settled in overseas. Workplace Relations Act 1996is also followed by the organization so that they can provide an equal chance to their employee present in Australia (Kerr, 2016). Townsend et al. (2013) portrays that according to the act a single employee can negotiate their demands with the employer relying on their requirements. Similarly, in New Zealand, the labor law that is followed by the Wesfarmers Limited according to that provision on freedom of association, recognition and operation of unions must be provided to an employee working in their organization. The Labor Framework of Employment Relations Act 2000 fulfill s these activities (Kersley et al., 2013). Brauer (2016) also affirms that leading organizations like Wesfarmers values their employees and that can be illustrated by the labor regulatory framework of Equal Pay Act 1972, Health and Safety in Employment Act 1992 and Human Rights Act 1993. The concerned organization initiates to take more attention towards their organization that is present in developing cities like Bangladesh. Afrin (2014) mentions that labor present there has lack of education and their standard of living does not permit them to fulfill their basic demands. Thus, Wesfarmers implement the strategy to start their business so that they can provide proper training and employment for upgrading the living standards of these people and earn recognition in the market of Bangladesh. Aktar and Abdullah (2013) depicts that unlike every nations labor framework, this country also implements Bangladesh Labour Act2006 that is followed by Wesfarmers Limited. According to this legislation, an appointment letter must be issued for hiring any labor, provident form and yearly festive bonus and other workplace related legislations. As Wesfarmers Limited, have their organization established in UK, the labor regulatory framework is also followed. Employment Rights Act 1996 demonstrates that employees can get right to leave for childcare and to request flexible working patterns. The Trade Union and Labour Relations (Consolidation) Act 1992 is initiated for fair-trading between the overseas organization through the employees who are associated with the trading procedures. Lastly, Transfer of Undertakings (Protection of Employment) Regulations 2006 is applicable for the business that has transferred their business to an entirely new business. However, Prassl (2013) depicts that as Wesfarmers is not only associated with retail industry but also regulates the coal and mines and safety product, this TUPE legislation is applicable to them where they maintain their every business by protecting their employees. Khanna (2013) defines that the protection is regarding the zero dismissals of their employees, the contract should not be violated under any organizational changes, and they should consult with a representative in such change situations. Moreover, in countries like India, Mines and Minerals (Development and Regulation) Act, 1957 (MMDRA) is followed by about mining major minerals. Coal Mining Safety and Health Act 1999 is applicable in coal and industry mining field for the safety of labor and is followed under the primary legislation of Corporations A ct 2001. Health of the employee is the foremost priority consideration as they are the crucial members carrying a business to success; thus, in New Zealand also Health and Safety in EmploymentAct1992 in coal mining sectors of Wesfarmers Limited and is also supported by the regulatory framework of WorkSafeNew Zealand Act2013 ("Rules and regulations | NZ Petroleum Minerals", 2016). In addition to that, The MinesRegulations2014 act enforced from April 2015 for people of UK works in coal mines along with the regulatory framework of labor law of Mines and CollieriesAct1842 ("Health and Safety Legislation that applies to mines", 2016). 3. Treaties, conventions or agreements that have affected the products or services of that company According to the viewpoint of Aust (2013), a treaty is a formally concluded and ratified an agreement between the nations with which an organization is trading. The primary reason for adopting treaty is to support the trade between countries for better economic growth and business revenues. Australian organization has some signed agreement with New Zealand that are ASEAN-Australia / NZ Free Trade Area, Australia and New Zealand Closer Economic Relations ("Australia-New Zealand Trade Agreement", 2016). Moreover, other treaties like those that the New Zealand government initiates Anti-Counterfeiting Trade Agreement where trading of counterfeit goods have to be abandoned. Wesfarmers Limiteds coal and mining business impacted a lot in a positive way as no exploratory and counterfeit goods are traded with stakeholders and no such good is exported to other countries. This results in an ethical business relationship with the concerned organization with the business partners. Nottage (2014) also depicts that as Wesfarmers Limited targets a huge field of their business that covers not only the retail industry but also the mining and energy providing industry which makes them the defeating two of the leading industry in Australia in two of the respective field- Woolworth and BHP Billiton. Moreover, there subsidiaries also signed agreement to formulate a collaborative business for attaining economic growth to the nation. Nottage (2015) demonstrates and example, where Bunnings established 15 new sites with six freehold trading locations, two freehold development sites and seven leasehold trading locations. In 11 out of these 15 sites, they allowed Wesfarmers to locate their store so that their customer can access the store from anywhere in Australia ("Wesfarmers Limited", 2016). However, the initiatives they are planning to initiate in other countries and continents also where they can provide their goods and services to their customers. In addition to that, Wesfarmers Limited follows the protocol signed between Australia and India in 2011, which demonstrates that the method of double taxation should be avoided along with the fiscal evasion. In this situation, the source country only has to pay the cross-border services tax where the trading is done more than 183 days in 12 months ("Wesfarmers Limited", 2016). The primary advantage of this approach is that the source country can trade their goods and services by attaining profits derived from natural resource exploration or exploitation activities and operation of substantial equipment. These activities between Australia and India are supported by the legislation International Tax Agreements Act 2014 ("International Tax Agreements Act 2014", 2016). Kuppusamy and Anantharaman (2014) portrays that in the circumstances when some other countries exports some hazardous waste, then they have to take permit from the Ministry of Economic Development present in Australia. In addition to that, there are some inter-state agreements, which the subsidiaries signed with Wesfarmers Limited. Coles signed a long-term supply agreement where they offer greater value through lowering the price. Furthermore, to mitigate the risk of reduced market demand for products, WesCEF manage the risk by establishing long-term contract and established pricing mechanisms supported with short-term spot agreements ("Wesfarmers Limited", 2016). In this way, every associated stakeholder will be satisfied with his or her business procedure and Wesfarmers can continued to be the leading retailers in the market. In terms of the coal ad mining business, a coal supply agreement is also signed with the Stanwell Corporation Limited. This results in new three-year partnership agreement by increasing their partnership with the indigenous community. Booth and Coveney (2015) demonstrates the benefits of fostering an inclusive culture, flexible work arrangements, paid parental leave, on-site vacation childcare and keep-in-touch programs. Mining lease agreements impose obligations to remediate areas is following by the concerned organization since 20 years. They also have International Swaps and Derivatives Association (ISDA) master netting agreement for supporting their financial instrument. Reference List Afrin, S. (2014). Labour Condition in the Apparel Industry of Bangladesh: Is Bangladesh Labour Law 2006 Enough?.Developing Country Studies,4(11). Aktar, S., Abdullah, A. S. M. (2013). Protecting child labour in Bangladesh: domestic laws versus international instruments.Bangladesh e-journal of sociology,10(1), 153-172. Aust, A. (2013).Modern treaty law and practice. Cambridge University Press. Australia-New Zealand Trade Agreement. (2016).Department of Foreign Affairs and Trade. Retrieved 25 August 2016, from https://dfat.gov.au/trade/agreements/anzcerta/pages/australia-new-zealand-closer-economic-relations-trade-agreement.aspx Booth, S., Coveney, J. (2015). Big FoodThe Industrial Food System. InFood Democracy(pp. 3-11). Springer Singapore. Brauer, R. L. (2016).Safety and health for engineers. John Wiley Sons. Eberlein, B., Abbott, K. W., Black, J., Meidinger, E., Wood, S. (2014). Transnational business governance interactions: Conceptualization and framework for analysis.Regulation Governance,8(1), 1-21. El Kharbili, M. (2012, January). Business process regulatory compliance management solution frameworks: A comparative evaluation. InProceedings of the Eighth Asia-Pacific Conference on Conceptual Modelling-Volume 130(pp. 23-32). Australian Computer Society, Inc.. Haidar, J. I. (2012). The impact of business regulatory reforms on economic growth.Journal of the Japanese and international economies,26(3), 285-307. Health and Safety Legislation that applies to mines. (2016).Hse.gov.uk. Retrieved 25 August 2016, from https://www.hse.gov.uk/mining/legislatlist.htm International Tax Agreements Act 2014. (2016).Legislation.gov.au. Retrieved 25 August 2016, from https://www.legislation.gov.au/Details/C2014A00105 Kerr, A. (2016). The Workplace Relations Reform Project. Kersley, B., Alpin, C., Forth, J., Bryson, A., Bewley, H., Dix, G., Oxenbridge, S. (2013).Inside the workplace: findings from the 2004 Workplace Employment Relations Survey. Routledge. Khanna, A. (2013). Governance in coal mining: Issues and challenges.TERINFA Working Paper9, August. Kuppusamy, J., Anantharaman, R. N. (2014). A Critical review of barriers to Export Business.SMART Journal of Business Management Studies,10(1), 9-18. Nottage, L. R. (2014). Investor-State Arbitration: Not in the Australia-Japan Free Trade Agreement, and Not Ever for Australia?.Journal of Japanese Law,19(38), 37-52. Nottage, L. R. (2015). Do Many of Australias Bilateral Treaties Really Not Provide Full Advance Consent to Investor-State Arbitration? Analysis of Planet Mining v Indonesia and Regional Implications.Analysis of Planet Mining v Indonesia and Regional Implications (April 14, 2014). Transnational Dispute Management,12(1), 1-18. Prassl, J. (2013). Freedom of Contract as a General Principle of EU Law? Transfers of Undertakings and the Protection of Employer Rights in EU Labour Law Case C-426/11 Alemo-Herron and others v Parkwood Leisure Ltd.Industrial law journal,42(4), 434-446. Rugman, A. M., Oh, C. H., Lim, D. S. (2012). The regional and global competitiveness of multinational firms.Journal of the Academy of Marketing Science,40(2), 218-235. Rules and regulations | NZ Petroleum Minerals. (2016).Nzpam.govt.nz. Retrieved 25 August 2016, from https://www.nzpam.govt.nz/cms/about-nzpam/rules-and-regulations Townsend, K., Wilkinson, A., Burgess, J., Brown, K. (2013). Has Australias road to workplace partnership reached a dead end?.International Journal of Comparative Labour Law and Industrial Relations,29(2), 239-256. Wesfarmers Limited. (2016).Wesfarmers.com.au. Retrieved 25 August 2016, from https://www.wesfarmers.com.au/ Wild, J., Wild, K. L., Han, J. C. (2014).International business. Pearson Education Limited. Woellner, R., Barkoczy, S., Murphy, S., Evans, C., Pinto, D. (2016).Australian Taxation Law 2016. Oxford University Press.
Sunday, March 22, 2020
A Tale of Two Cities Theme essays
A Tale of Two Cities Theme essays Ironically, the theme of A Tale of Two Cities by Charles Dickens has nothing to do with geographical distance or size, as suggested by the title; rather it is predominately about resurrection. Throughout the novel, resurrection plays a vital role in the plot of the story that adds to its appeal. One must note however, that the theme of redemption and rebirth are closely tied with resurrection. The theme of resurrection is first portrayed in Book I with the phrase recalled to life. This phrase indicates Dr. Manettes release from 18 years of solitary confinement, which commences the plot of Dickenss story. Lucie Manette, the daughter of Dr. Manette, then nourishes her father back to his right state of mind, resurrecting him from his psychological difficulties. The theme of resurrection is exemplified even more in Book II. Jerry Crunchers nighttime job of grave robbing directly illustrates the theme; he literally raises people from the dead. With the acquittal of the jury, Charles Darnay is resurrected from his seemingly inevitable fate of torture and death. Roger Cly is given another chance to live when he fakes his own death just like the aristocrat, Foulon. Sydney Cartons life and spirit is resurrected by Lucies compassion as stated in the following quote: ...I wish you to know that you have been the last dream of my soul... that the sight of you and your father...has stirred old shadows that I thought had died out of me... (Bk. II, Ch. 13, p. 154) Furthermore, Darnays identity as an Evrmonde, a hated name throughout France, is resurrected, stirring up the old fears and mental state in Dr. Manette. In Book III, Sydney Cartons heroic sacrifice is the best example of resurrection. Under the blade of the guillotine, Carton says, I am the Resurrection and the life, saith the Lord; he that believeth in me, though he were dead, yet shall he live: and wh...
Thursday, March 5, 2020
The Truth About Social Media Auto-Publishing And Your Brand
The Truth About Social Media Auto-Publishing And Your Brand Lets face it: There is a right and a wrong way to pre-publish social media content. As you scale your content marketing, one of your goals is to get your contentà into the hands of your audience. But it can be tough with limited resources. Social media is a lot of work. Thats why brands use third-party apps to manageà their social media content. It runs in two directions: publishing out and conversations in. Its 24/7. Using a third-party app allows you to schedule content to automatically publish at a specific time so that some of that load is shifted to when you are most able to handle it. The Truth About Social Media Auto-Publishing And Your BrandYet the very idea of social media being social seems to belie the idea of using automation. After all, its supposed to be social. But you can use tools to schedule and pre-publish your social media content in a way that is effective. And appropriatelyà social. 3 Approaches To Pre-Publishing Your Social Media Content For our discussion today, pre-publishing is any social media content that you didnt publish the moment before it went live. A planned, human approach for scheduling your social media posts ahead of time is the best and only acceptable option. Pre-publishing social media contentà is usually done with a third-party tool instead of on the network itself. But some social networks, like Facebook, do allow you to schedule your content ahead of time on their network without needing a third-party tool. Pre-publishing can be done in two ways: Human planning. Based on a carefully planned and executed schedule, controlled and created by a human being, the only thing that is automated is the actual publishing of the content. Non-human algorithms for auto-publishing.à Completely automatic with publishing schedule and dates determined byà the tool being used. Very little, if any, planning is used to determine when, what, and why content is published. Scheduling or pre-publishing content is not the same as auto-generating or auto-publishing content (which we will briefly touch on later). When it comes to scheduling or pre-scheduling, you can use your own content or the content of others, to some degree of success. Auto-publishing is often associated with automatically generated content that is often a big no-no. With all of this in mind, there are three approaches to pre-publishing social media content. 1. Pre-publish your own social media content. You must share your content more than onceà if you want to get the results your contentà deserves. And, unless youre going to wake up each day with a plan to systematically publish old blog posts throughout the day, youll very likely turn to pre-publishing your social media content. Share your content more than once to get the results your content deserves.Pre-publishing your own content to social media is perfectly fine, as long as you have a plan for scheduling that content. You canà plan to share your content more than once across various social networks. By using a planned pre-publishing technique for our social media content, you canà increase both social shares and traffic to your content. Pre-publishing your own social media contentà based on a solid plan is the best way to make sure you actually keep sharing your existingà content. If you rely on yourself to remember to publish content to social media, good luck. Solo bloggers, especially, know how hard it is to keep up with a robust social publishing plan without the help of tools that automate your overall plan. Are tweet old post auto-publish solutions a good idea? There are times when pre-publishing your own social media content doesnt work. Thats when its done without a plan- auto-publishing with robots. For example, there are WordPress plugins that automatically tweet out your old blog posts. Ive used them myself. It takes a while to figure out the best automated settings and, for my lucky Twitter fans, I got it wrong for about a week. They got an unfortunate heavy dose of random posts- an onslaught, if were being honest- before I realized it. But I figured tweaking the settings ought to fix it. After all, I wanted to share my existingà content,à and auto-publishingà seemed like the easiest method with the least amount of effort necessary. The thing was, some of my old content wasnt really worth sharing again. But an automated old-post tweet system doesnt know if its auto-tweeting gold or a real stinker. An automated old-post tweet system doesnt know if its auto-tweeting gold or a real stinker.And a Twitter feed that also publishes to your Facebook feed means youll have a Facebook feed full of title-only posts that arent made for the Facebook network. Automating a sharing schedule requires controls to be successful. To share old posts, you need a pre-publishing system that has serious controls. You need controls to: Specify how often Determine which categories of content are shareableà (latest news categories are completely irrelevant a week later) Plan date ranges Customize the content for individual social networks Without those controls, youreà merely auto-publishingà your own spam to your followers. 2. Pre-publish curated content. Pre-publishing curated content is an ideal fit. But first, let me sell you on content curation. Im a big believer in content curation. There is a ginormous, cyclopean, behemoth, mammoth, whale-sized amount of content pumped outà every day. Helping your audience find the good stuff is part of your job. Curating that good content means having a system and the tools to sift through and find that good stuff thats out there. Then you can share that on your social media. Content curationà is an art, though. Theres even a Curators Code on how to do it right. Manifestos have been written about the importance of the content curator. So this is a big deal. Its not enough to churn out massive amounts of content related to your niche. The goal isnt to publish 1,000 tweets a day and get unfollowed by people tired of seeing their news feeds full of mindless publishing. When it comes to curated content, what you share has to be good, useful, and unique. Your goal is always to give your audience the best. And that means you have to go through a lot of content, both good and bad, to find that best. Sharing low-grade content turns off your audience entirely, even if you mix it with your great content. Why bother with pre-publishing curated content on social media? Curation works its artful wonders in three ways: Not a self-centered jerk. Sharing others content assures people youre not just a personal PR machine, interested in yourself and your brand only. Expanding your own network. When you share content you find on your social networks, the creators of the content will notice and engage with you. Boom. Bigger network. You are helpful. Sharing other content sendsà a message that youre not always on the hard-sell, that you actually want to help your followersà save time and find good content. A reputation for being helpful is good. People refer other people to you. Contentà curation and pre-publishing are a good fit because finding that great content can be extremely time-consuming. The idea that you have to repeat the process throughout the day to avoid publishing all at once is unpleasant. With pre-publishing- whether youve built a collection of reliable feeds in your RSS reader that you read each morning, or are turning to an app like Swayy- finding content doesnt have to suck up all the time in the day. Content curation tools like Swayy help you find relevant content and share it with your network. You can do it once and set the publishing to drip out over time. Pre-publishing tools helpà you stop multitasking and set aside a chunk of time to find and create content that youll publish. Buffer is a popular app for content curation because it allows you to build a queue of found content that drips out over time. You can fill up your queue in the morning and youre set for the day. Use Buffer to build a queue of curated content you can drip out over time. Any tool orà system that saves timeà while helpingà you to share great content is a good fit for pre-publishing. 3. Auto-publish auto-generated content. Some folks dont like the idea of any form of pre-publishing, even if it has been created and planned by a human. Fair enough, though I disagree. However, allowing automaton to completely find, curate, generate, and publish is a step too far. When you start mixing auto-generated publishing with auto-publishing, youre bordering on being a Grade A spammer. This seems harsh, but hear me out. A social media feed is to feed, not poison.à You should never add to the content noise. As a content marketer, youre trying to cut throughà the noise for your audience. Taking yourself out of the publishing equation entirely is the wrong approach. A social media feed is to feed, not poison.à You should never add to the content noise.What not to do with auto-publishing social media content Lets use Paper.li as an example of auto-generated and auto-published content. Paper.li is one of many apps that finds, publishes, and promotes engaging content from across the web. Youve likely seen them in your Twitter feed. They say something like The Content Marketer Daily is out! followed by several Twitter usernames and a link. Paper.li aggregates content based on user settings. There are some unhappy followers out there that dont like seeing the tweets, dont think they have value, or are upset when content is attributed incorrectly. In my run-in with Paper.li, a health insurance brand included my content because I mentioned them in a tweet but unfortunately, I mentioned them unfavorably. Oops. They just promoted negative content about themselves because of automation. Paper.li (and other truly automated sans-human systems) do the best they can, but they cannot filter perfectly, understand context, or really know what is good content. As I said in my blog post about Paper.li: Paper.li assumes that making it easy to aggregate is a good idea, but the ease of setting up a Paper.li account means people do it carelessly. They add to the content noise instead of lessen it. - @JulieNeidlinger Social media is about being social, i.e. interaction between humans. Completely using automated methods to find, curate, assemble, and publish is interaction between a human and a machine. Its not social at all. My question for anyone relying heavily on both auto-generated and auto-published social media content is: What is your goal with social media? To keep your feeds full, or to actually build an audience? Do you use Paper.li? Has it been successful for you? What are your thoughts about similar automated systems? 5 Keys To A Successful Social Media Pre-Publishing Plan Weve all seen (and probably participated in) bad social media automation. Bad auto-generated and auto-published social media content follows the spray and pray method, in which you send out as much social content as possible, and pray something takes root. This is a complete waste of your time, your money, and super abusive of your audience. Smart social media pre-publishing always starts with you, the human, in the planning and creating. It only relies on automation when it comes down to scheduling publishing times. Your social media publishing plan- and the tools you use- needs to be able to do a few things: 1. Publish in the moment. This must be part of your plan, and the tools you use need to allow for it. Breaking news, important updates, event, or theme changes, reactions to conversations- these are all reasons when you need to be able to use social media in the moment. 2. Share your content- and others content. You must be able to easily share your own content as well as the curated content youve found. 3. Easily pull or reschedule scheduled content. There are times when you want to be able to look at the content for the day and stop it from publishing. National disasters or other events that might make your otherwise benign content inappropriate make it super important that you can easily cancel, postpone, or reword scheduled content. Blogger Matt Heindl outlines what he considers the best approach to take forà scheduled tweets when a disaster or tragedy strikes: Pause all outgoing posts on all platforms immediately. Pause the use of any auto-Tweet tools so no scheduled or auto-optimized Tweets are delivered until review. Pause all Twitter and Facebook paid media. This will help youà avoid any sponsored stories or Tweets to appear next to news of the events or simply crowded consumersââ¬â¢ feeds during times of panic or mourning. After youve done that, Heindl recommends that you: Pause all scheduled outgoing posts to Twitter, Facebook, and LinkedIn for a reasonable time. 12ââ¬â24 hours at minimum. Reschedule anything that could be remotely controversial or emotionally specific to the issue at hand. Scan the next weekââ¬â¢s social posts on allà platforms for content containing any potential puns, associations with the event or other potential ways your marketing could be associated with capitalizing or making light of the events. Your social media pre-publishing tool should let you easily see the messages going out on a specificà day so you can halt, review, and reschedule if needed. 4. Customize messages for different networks. Imagine that you send the same social message out to all networks, at the same time. How delightful for your audience that follows you on Twitter, Facebook, and LinkedIn to see the exact same update at the same moment. That really makes an audience feel special and loved. #sarcasm Its a good idea to not blast all your networks at the same time. But definitely do not do that with the same content.
Tuesday, February 18, 2020
How do the subject and form contribute to the meaning of an image Essay
How do the subject and form contribute to the meaning of an image - Essay Example One can guess by taking a peek at this painting that the horse is emotionally, psychologically, and physically charged as if being drawn into a battlefield. On the other hand, the image on the right shows a horseââ¬â¢s head with more naturalistic proportions and harmonious rhythms. This ancient Greek sculpture generates a completely different feeling and meaning. One can guess by taking a peek at this sculpture that the horse is at ease and is tranquil. The differences in form create differences in the content. The impact and meaning of an artwork is heavily influenced by the decision the artist makes with respect to the selection of color and value, line and shape, type of balance, and the workââ¬â¢s size. Similarly, the subject drives the meaning of a piece of art because the audience draws inferences about it by consulting the preconceived notions and impressions it has of the
Monday, February 3, 2020
Web Accessibility Standards Essay Example | Topics and Well Written Essays - 500 words
Web Accessibility Standards - Essay Example These standards provide the parameter, to make a place, website etc more easily accessible to people with disabilities. However, the standards are not same for every aspect of life that is to be made more accessible. The accessibility standards are different for physical structure and for the electronic structure like websites because the accessibility need for both is different. The focus of web accessibility is primarily on two issues first being the means of assessing electronic information by disabled users and the second being the good collaborative function of assistive devices on the web pages (Moss, pp. 23-25). In this regard, ââ¬Å"Web Accessibility Initiativeâ⬠provides guidelines known as ââ¬Å"Web Content Accessibility Guidelinesâ⬠(Moss, pp. 22-23). To date, two guidelines have been published known as ââ¬Å"WCAG 1.0â⬠in 1999 and ââ¬Å"WCAG 2.0â⬠in 2008 (Moss, pp. 24-26). The latest set of guidelines i.e. ââ¬Å"WCAG 2.0â⬠is an improved version, which unlike the previous version uses simple language and real-world examples so that the guidelines are simple to understand. This document has eliminated some previous out of date version guidelines like: Although no development has been made in term of accessibility, considerations and they represent old issues. However, the five most important accessibility considerations, which the web developer is to keep in his mind while designing and modifying any website are: Rich media content accessibility: Rich media like audio and video content is to be made accessible to all. Addition of transcripts and separate narrative track to the rich media help in it to be more accessible. Navigation: As mostly navigation system is based on graphics, making the image accessible will make navigation assessable right away. Use of access key and table index helps improve keyboard navigation.
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